Atasay encourages women to take all of their worries and pressures off and put on what they love.

More than a campaign slogan,
“Put on what you love” defines a new attitude. While transforming its brand, Atasay disrupted the role of jewelry in Turkey.

Put On What You Love (Tak Sana Yakışanı)

In Turkish “tak” has a double meaning: “to mind something” “to put something on”

Crystal Apple Awards - 1 Crystal Apple, 1 Silver Apple
Mixx Awards - Grand Prix
Felis Awards - 1 Felis Award

Kırmızı - Grand Prix, 2 Golds

Effie - 1 Gold